“Films are films,” wrote one filmmaker in response to our survey. “If they are a visually interesting experience, spark conversation and inspire people to engage new ideas, they’re successful. Films should not be reduced to advertisements, no matter how worthy the cause. They need to exist on their own terms. If they’re good, they’ll get people thinking.”
Read the full article here -> http://www.indiewire.com/article/the-downside-of-measuring-the-social-impact-of-documentary-films-20140801